This Policy applies as between you, the User of this Web Site and Think Beyond Data, the owner and provider of this Web Site. This Policy applies to our use of any and all Data collected by us in relation to your use of the Web Site and any Services or Systems therein.
We respect your privacy and are committed to protecting your personal data. This policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.
Changes to this Policy and your duty to inform us of changes
This Policy may be updated at any time. This version was published on 26 November 2018 and historic versions can be obtained by contacting us.
The data protection law in the UK changed on 25 May 2018 and you will be able to exercise your rights under the new legislation from that date.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
Definitions and Interpretation
In this Policy the following terms shall have the following meanings:
“Account” means collectively the personal information and credentials used by Users to access Material and / or any communications System on the Web Site;
“Content” means any text, graphics, images, audio, video, software, data compilations and any other form of information capable of being stored in a computer that appears on or forms part of this Web Site;
“Data Protection Laws” means Directive 95/46/EC and Directive 2002/58/EC, in each case as transposed into domestic legislation of each Member State of the European Economic Area and in each case as amended, replaced or superseded from time to time, including without limitation by the EU General Data Protection Regulation 2016/679 of the European Parliament and of the Council (“GDPR“) and/or other applicable data protection or national/federal or state/provincial/emirate privacy legislation in force, including where applicable, statues, decisions, guidelines, guidance notes and codes of practice issued from time to time by courts, any supervisory authority and other applicable authorities;
“Service” means collectively any online facilities, tools, services or information that Think Beyond Data makes available through the Web Site either now or in the future;
“System” means any online communications infrastructure that Think Beyond Data makes available through the Web Site either now or in the future. This includes, but is not limited to, web-based email, message boards, live chat facilities and email links;
“Think Beyond Data” means Think Beyond Data, Aston University, Aston Triangle, Birmingham, B4 7ET;
“User” / “Users” means any third party that accesses the Web Site and is not employed by Think Beyond Data and acting in the course of their employment; and
“Web Site” means the website that you are currently using www.thinkbeyonddata.com and any sub-domains of this site unless expressly excluded by their own terms and conditions.
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
Think Beyond Data may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
- Identity data which includes first names, maiden names, last names, usernames or similar identifier.
- Contact data which includes addresses (including billing and delivery addresses), email addresses and telephone numbers.
- Technical data which includes internet protocol (IP) addresses, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
- Operating data which includes usernames, passwords, your interests, preferences, feedback and survey responses.
- Usage data which includes information about how you use our website and its services.
- Marketing and Communications Data which includes your preferences in receiving marketing from us and your communication preferences.
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Policy.
How we will use your personal data
The table below sets out a description of the ways in which we plan to use your personal data and the legal basis which we rely on to do so. We have also identified our legitimate interests where appropriate.
Please be aware that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please do not hesitate to contact us if you require details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
|Type of data
|Lawful basis for processing including basis of legitimate interest|
|To manage our relationship with you which will include:
(b) Asking you to leave a review or take a survey
Marketing and Communications
|Necessary to comply with a legal obligation
Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
|To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)||Identity
|Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
Necessary to comply with a legal obligation
|To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you||Identity
Marketing and Communications
|Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)|
|To use data analytics to improve our website, products/services, marketing, customer relationships and experiences||Technical
|Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)|